Class Creations

Here’s a bit of the work I’ve created during my 4 years at James Madison University. I’ve been lucky enough to be exposed to a diversity of knowledge, skills, and assignments during my classes - more than I could fit on this one page. I’ve definitely grown and changed as a creative & learner too - something I hope to keep doing!

Integrated Marketing & Communications

One of my favorite classes I’ve taken as a Marketing student has been my Integrated Marketing & Communications class. In this class we were assigned to create a unified plan for Mulligan’s Golf Center, a local business looking to revamp brand and marketing efforts. My agency of 6 students, called Simple Connections, conducted industry & consumer research to put together a guide for the golf center. This spanned from competitive reviews, buyer analyses, brand guides, media plans & budgeting, and specific campaign ideas. You can check out the executive summary I put together on pages 4 & 5 for a general overview of plans.

I thoroughly enjoyed having a course where we were learning by doing. I learned not only the components of communications and marketing plans but how to work in a group and understand a business’ goals. Finding out who a business is and how to most effectively and authentically connect it to the audience’s that would love it is something I have become pretty passionate about.

This is a mock up commercial I created for our Golf & Gather campaign targeted to local college students. I created it using WeVideo and stock film.

Below, you can find some deliverables I created for our media plans. I created most of these using Canva.

My Deliverables

  • Sponsorship Instagram ad in collaboration with JMU golf.

  • Print ad.

  • Facebook Promotion.

  • Radio Ad.

  • Direct mail coupons.

  • Email coupon.

  • Banner Ad.

  • Merch mock up.

  • Press Release.

Adobe Creative Tools

During my Fall 2023 semester, I took an Adobe Creative Tools class where I learned how to create and edit in Photoshop, InDesign, and Illustrator. I am also certified in all three now! Throughout the semester we worked on projects for local businesses, our own brands, and JMU groups. I loved being able to partner with actual businesses and nonprofits to find new ways of representing them to reach the people that need them/they need right back. I love all of these tools (especially Illustrator) and am still developing my skills in using them - more projects utilizing them for fun to come!

Illustrator

  • Ticketmaster App Redesign

    We were asked to make a new design for an app to better represent the function of the app - here’s what I created for Ticketmaster.

  • Harrisonburg Winter Farmer's Market

  • Personal Brandmark

    In creating a logo for myself - I wanted to include a moon and have a retro, nearly motel-like design since I had a childhood obsession with motels. I also incorporated some of my favorite colors that I feel represent me.

  • Graduation Wine 1

    This is a mock up label for a local vineyard’s graduation celebratory wine.

  • Graduation Wine 2

    This is a mock up label for a local vineyard’s graduation celebratory wine.

  • Open Doors rebrand brand kit.

    See more in previous work page.

  • Our Community Place truck wrap design.

    Mock up truck wrap design for local community group to increase awareness.

  • JMU Digital Marketing concentration mock up (front)

    T-shirt design for the JMU digital marketing concentration.

  • JMU Digital Marketing concentration mock up (back)

    T-shirt design for the JMU digital marketing concentration.

Photoshop

  • New Valley Olive Oil Logo

  • Alternative Valley Olive Oil Logo Option

  • Alternative Valley Olive Oil Logo Option

  • Valley Olive Oil Coupon

  • VOO Instagram

    Black Friday Valley Olive oil social media campaign post.

  • People Places Ad

    Awareness campaign social media for local fostering organization.

  • People Places Facebook Ad

    Awareness campaign social media for local fostering organization.

  • People Places Post

    Awareness campaign social media for local fostering organization.

Business to Business Marketing

Click to download & check out the final presentation.

During my business to business marketing class, I was able to learn about different approaches to implementing & analyzing content marketing utilizing my own LinkedIn (I am a business in this case). I learned about LeadGen & account based marketing strategies, lead scoring, A/B testing, targeted content deployment, and other basics of B2B. I really enjoyed discovering the side of marketing that utilizes deploying content that people are already looking for - matchmaking an entity to a business by providing them with quality information or answers that they need. I also found that I quite enjoyed the lead tracking, scoring, and further strategizing elements of content marketing more than I had expected as a person who is usually on a creation side.

Integrative Business (COB 300)

Click image to download comprehensive business plan and proposal.

The integrative business class at JMU’s College of Business, COB 300, is a centralized four-course program that highlights marketing, finance, operations, and management. I was placed in group of six other business majors and we were tasked to conceptualize a business and product, create all financial & operational proposals, and strategize marketing efforts. I had such a great time in this class - I had a great group that made the daunting business plan something conquerable. This was certainly a learn by doing course, something that I appreciate about most opportunities in the College of Business. I discovered how to be more adaptable, do quality research, and rely on a team rather than going for it alone.